Strategies for a rewarding meeting. Part 3: Defining the Road Map.

Before closing the meeting, you should make your prospective client feel comfortable, by clearly explaining your road map. If possible, try to set targets against clear deadlines, for the first two or three steps, and try to give an estimate on the final deadline date. Don’t promise what you can’t deliver. Most people can accept waiting three months or more, for their new website, but they don’t like it when the deadline is not met.

The roadmap

  1. Quote & quote approval
  2. Competitors analysis, target audience analysis
  3. Explaining – in brief – the content and functionalities
  4. Discussing the look and feel, mood board
  5. Defining site structure
  6. Drawing wireframes for each page
  7. Copywriting
  8. Refining wireframes after feedback
  9. Programming the website and defining the look and feel of it
  10. Presentation of the first version website
  11. Processing feedback
  12. Presentation of the final version
  13. Setting up social media channels
  14. Final SEO fine tuning
  15. Set up newsletter-platform and prepare first mailing
  16. Launch website
  17. Send out mailing, and report launch on social media
  18. Follow up and analysis

Depending on your personal work flow, the order of designing and programming can change. When starting from scratch in Photoshop, you’ll first of all design it. But, when starting from a web template, like Bootstrap, the programming/designing will happen simultaneously.

Quite a lot of Web Designers, me included, left the path of designing complete web pages in Photoshop as it takes too much time to create all the different versions (desktop, tablet, phone). When working directly in a responsive template and designing through CSS, you can see your changes on the fly, together with all JavaScript interactivity.

Have a nice meeting!


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