Webmaster or web designer… the thin line

To avoid confusion later, you should inform your client of the difference between a web master and a web designer:

A webmaster is responsible for the content of the site and social media channels. He has good knowledge of HTML and CSS. Some webmasters are also responsible for the web server hardware and software. Most small to medium companies choose for an external hosting company though.

The web designer develops the website and is responsible for it’s technical functioning.

Decide for yourself which tasks you want to do. Maybe you want to do both; it’s up to you. Keep in mind that being a webmaster can be a full-time job, and in my opinion, the job is better done by an employee within the client’s company rather than an external web designer. If the web designer is playing webmaster against his will, it is probably because of the lack of a decent CMS.

A web designer will also set up email tools like Mailchimp and create one or more templates, if necessary. Creating emails based on the templates, sending them out, keeping address lists up-to-date and monitoring the results are the responsibility of the web master.

Agree with your client about who will do what before starting development.

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